At HAIRSW, every strand of hair represents more than just beauty—it represents strength, transformation, and the freedom to embrace one's true self. The origins of our brand are deeply personal, rooted in the founder’s life-changing experiences and the powerful moments that led to the creation of HAIRSW.
The story begins with the sudden loss of the founder's mother. Her passing was a heartbreaking moment, one that shook the very foundation of the founder's life. But in the days that followed, something magical happened—a butterfly appeared at the founder’s home, just after the funeral. This butterfly, floating freely in the air, became a symbol of freedom and transformation. It represented the mother’s soul, finally liberated, after a life of dedication to family and sacrifice.
This powerful image inspired the birth of HAIRSW—a brand that embodies not only high-quality hair products but also the spirit of transformation and self-expression. But the creation of HAIRSW wasn’t just sparked by personal loss; it was also shaped by a pivotal moment in the founder's professional life.
At the time, the founder was at a crossroads in the hair products industry. After years of working in the hair products manufacturing business, the factory where the founder had built his career was facing a crucial decision. The company could continue supplying hair to existing domestic and international brands, or it could venture into uncharted territory and create its own brand—HAIRSW. It was a difficult choice, one that required a leap of faith, but inspired by the butterfly’s symbol of freedom and change, the founder made the decision to create something new.
The Birth of HAIRSW
HAIRSW's logo features a butterfly, with its body symbolizing virgin hair. The wings are made up of four different colors, inspired by the scarves the founder's mother used to wear in her youth.
These lively colors, combined with the representation of high-quality virgin hair, reflect the brand's commitment to quality and diversity.
The name "HAIRSW" consists of "HAIR" and "SW". "SW" is the abbreviation of "Show & Wings", which means show and wings.
HAIRSW is not only committed to creating high-quality hair products for customers, but also hopes that every woman who wears HAIRSW products can show the most confident and unique self like a butterfly.
The wings of the butterfly are not only a symbol; they represent freedom, transformation, and beauty. HAIRSW hopes that every woman can embrace transformation and bloom into her own beauty.
The Mission of HAIRSW
At HAIRSW, our mission goes beyond creating premium hair products. We are committed to empowering every woman to express her unique beauty, just as the butterfly expresses its individuality. We believe in the power of transformation, and we hope that each product we create helps our customers embrace their own personal metamorphosis—becoming the best version of themselves, inside and out.
Whether you’re looking for a bold new look, a more natural style, or a way to enhance your beauty, HAIRSW offers the freedom to transform and the confidence to shine. Every woman deserves the right to express her true self, and HAIRSW is here to make that journey a little easier, a little more beautiful, and a lot more empowering.
A Legacy of Love, Resilience, and Freedom
The journey of HAIRSW is more than just a business—it’s a legacy. It’s the culmination of years of hard work, resilience, and love. It’s the product of a family’s sacrifice and a tribute to a mother who lived and died for her family. But it’s also a celebration of freedom—the freedom to choose, to change, and to embrace the beauty that lies within.
HAIRSW is a brand that stands for more than just hair. It’s a symbol of empowerment, transformation, and the freedom to live authentically. And as we continue to grow and expand, we will always hold true to the values that shaped HAIRSW in the first place: love, freedom, and the courage to transform.