About us
Our Mission
**To craft premium hair products that empower women to transform, express themselves, and become their most confident, attractive selves.**
HAIRSW ROOTS
HAIRSW’s journey began with a moment of reflection after the founder’s mother passed away. A butterfly, symbolizing freedom and transformation, inspired the creation of HAIRSW—a brand dedicated to self-expression and individuality.
The butterfly in HAIRSW’s logo represents the strength and beauty women embody. Its vibrant wings, inspired by the colors of the founder’s mother’s favorite scarves, symbolize diversity and transformation.
"HAIRSW," combining "Show & Wings," embodies the brand’s mission: to help women show their unique selves and spread their wings.
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