HAIRSW ROOTS

The logo design of the HAIRSW brand has a profound and touching story behind it, inspired by the founder's mother. In December 2016, the founder's mother suddenly passed away.
The day after the funeral, a butterfly danced into the house. In that moment, the founder wished it was her mother, finally free to live for herself after a lifetime of devotion to her family.

HAIRSW's logo features a butterfly, with its body symbolizing virgin hair. The wings are made up of four different colors, inspired by the scarves the founder's mother used to wear in her youth.
These lively colors, combined with the representation of high-quality virgin hair, reflect the brand's commitment to quality and diversity.

The name "HAIRSW" consists of "HAIR" and "SW". "SW" is the abbreviation of "Show & Wings", which means show and wings.
HAIRSW is not only committed to creating high-quality hair products for customers, but also hopes that every woman who wears HAIRSW products can show the most confident and unique self like a butterfly.

The wings of the butterfly are not only a symbol; they represent freedom, transformation, and beauty. HAIRSW hopes that every woman can embrace transformation and bloom into her own beauty.